Ricerc@Sapienza

Obiettivi. Il capitolo si propone di fornire un contributo alla letteratura sullo smart retailing, indagando in particolare gli effetti dell’introduzione delle in-store technologies (IST) sull’esperienza nel punto vendita e sui livelli di fedeltà all’insegna dei millennials italiani con riferimento ai negozi monomarca dei brand di fast fashion.

Purpose: The paper investigates the role of social networks in the millennials’ decision-making process of illegal and unnotified food supplements purchase. The connections and interactions that (co) produce information are studied with a holistic perspective of social sustainability as a development driver of business model innovation. Design/methodology/approach: An exploratory qualitative multiple analysis study was conducted in two consecutive phases.