Ricerc@Sapienza

The context in which people consume health information has changed with the diffusion of the mobile media. The interactive health communication influences the health care system with its information dissemination, health promotion and support for health services. The object of this study is to analyze the relationships between mobile media and the credibility of health sources.The health sources include health professionals, mass media, and family/friends. Mobile media have been conceptualized at two levels.

This article analyzes the idioms of practice and media ideologies of adolescents
and older adults regarding mobile digital media usage, and how they are negotiated
within and between age cohorts. We formed aged-based focus groups in Rome and
Barcelona (four groups of 16- to 19-year-olds and four of 65- to 85-year-olds). The
comparison provides new insights on older individuals’ communication practices, often
overshadowed by the focus on youth. Participants of both age groups explained they do