Emma Approved: transmedia, social media platforms and interactive storytelling
Transmedia (Jenkins, 2006) proves to be a strategic resource for microproductions (Bernardo, 2014) and independent productions (Negri, 2018), given the distribution possibilities offered by social media platforms. These platforms are aimed specifically at young audiences, making them the first explorers of transmedia worlds. The production and distribution models of these types of transmedia projects use the platforms logic (Van Dijk, Poel, de Waal, 2018), which influence,