Ricerc@Sapienza

With the goal to improve the Product Design tools, in the Emotional Design approaches, we investigated if the designers can interpret neurophysiological responses analyzed by means of Cognitive Neurosciences’ tools. For this purpose, and to facilitate the dialogue between these two disciplines, we defined the tool and method named AlPha Matrix and Cards. With the latter, designers can integrate their specific knowledge and skills with new information gathered by Cognitive Neurosciences, to understand even better the user's response.

In this paper I intend to focus on common alterations and distortions to an informed, voluntary, and decisionally-capacitated consent in the medical setting, especially those that impact the patient’s decision-making process. In doing so, I will focus on two specific issues. On the one hand, I will examine cognitive biases and self-deceptive processes that may affect the patient’s choice and autonomy. On the other hand, I will discuss the capacity of self-government as what usually referred to as the neurocognitive capacity of self-control.