Storytelling about places. Tourism marketing in the digital age
Storytelling about places is recognized as a tool to enhance the reputation of regions as they compete for tourism and economic development spending in the digital age. Through digital media, people can be encouraged to tell their tourism stories and share their experiences. Our design approach integrates Service Science, Management, Engineering, plus Design, Arts and Public Policy (SSME+DAPP, so just SS) and Viable Systems Approach (VSA) perspectives. Storytelling can be managed in a local service system to enhance brand competitiveness.