Ricerc@Sapienza

In opposition to the classical assumption that would see maps as neutral and objective products, deconstructionist critique has long explained their ideological and instrumental nature. This decisive intellectual reorientation of the conception of the map has clearly shown that maps conceal within a power of persuasion and that they have served discourses of power. But the deepening of the relationship between maps, authority and scholars via this approach has granted prominence to the first two elements, leaving the third in a distinctly subordinate position.

This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought.