Ricerc@Sapienza

The present work aims at providing a comprehensive understanding of antecedents, key features and modes of application of generative semiotics in organizational research. A central tenet in the Greimasian approach is focusing on narrative structures in order to account for the attribution of sense and production of meaning. Unveiling the underline structures of texts and discourses requires a rigorous theoretical and empirical apparatus of knowledge about structural semiotics.

This paper aims to uncover the agential character of writing re- search in the light of the concept of ethico-onto-epistemology. Theoretically, it unpacks the debate around reflexivity and the performativity of theories and methods, underlining the active role of writing research accounts that do not just “capture” the world, but rather enact multiple worlds.