Night at the museum: technology enables visitor experiences
Purpose of the paper: This paper aims to investigate how technology affects the cultural heritage (CH) experience and how it may configure a new service ecosystem, enabling resource integration, and leveraging resource liquefaction.
Methodology: A model with four dimensions of CH experience is proposed and empirically tested using structural equation modeling with data on 300 visitors to three heritage sites in Rome (Italy), which exhibit a high level of technology integration.