Measuring automatic value orientations. The Achievement-Benevolence Implicit Association Test
The construct and criterion validity of an Implicit Association Test designed to rate the importance ascribed to Achievement–Benevolence oriented goals (AB-IAT) according to Schwartz's model were investigated. In a first study (N = 113), the AB-IAT and three other value-IATs (Power–Universalism, Security–Self-direction, and Tradition–Stimulation) were administered along with the corresponding self-report scales.