Managing co-creation in innovative business models: The case of sharing economy
Objectives. The purpose of the paper is to analyze how co-creation is managed within the innovative business models of sharing economy platforms.
Methodology. Case studies analysis has been performed on three sharing economy platforms. Platforms have been selected according to the extent to which innovation driven by co-creative processes was evincible in the value proposition, in the profit formula or in the key processes and resources. The cases have been analyzed through the D.A.R.T. model that defines the four places of co-creation (dialogue, access, risk, transparency).