Social Impact and Online Communication in B-Corp
The main aim of the present study is to empirically analyze the relationship between the level of social
impact and the level of online communication in B Corps. To reach this aim, the following indices were
developed: the SIA index (based on the overall score of the Benefit Impact Assessment) and the SIA online
communication index (based on a mix of variables selected from the literature). An analysis of 400 BCorp
websites was then carried out to highlight companies’ behaviors and point out differences between