Measuring the surrogacy potential of charismatic megafauna species across taxonomic, phylogenetic and functional diversity on a megadiverse island
Conservation organisations and governments often use charismatic megafauna as surrogates to represent broader biodiversity. While these species are primarily selected as “flagships” for marketing campaigns, it is important to evaluate their surrogacy potential, i.e. the extent to which their protection benefits other biodiversity elements.