This paper proposes a theoretical-empirical reflection on the arising of the Italian Third Sector as a new protagonist of the national educational system. This study is based on the analysis of an emblematic case study, which is the Training Project for the Executives of the Third Sector of Southern Italy.
The current investment of organizations in social media and digital communication strategies should not make us forget the role and the power of traditional communication tools, first of all the brand identification system.
In spite of the current investment of organizations in social media and digital communication strategies we should not forget the role and power of traditional communication tools, first of all the brand identification system. The literature of brand identity has long been focused on the visual strategies of companies and for profit organizations, as a result of the close attention paid by companies to restyling brands and logos. The aim of these investments was to promote a clear and coherent transmission of values, culture, history and identity.
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