Can User Experience affect buying intention? A case study on the evaluation of exercise equipment.
Treadmills are increasingly loaded with digital technology for assisting the
individual during the workout sessions by providing information for tracking
relevant training parameters. Also, this technology makes exercise more pleasurable
by keeping the user connected to her/his digital ecosystem (e.g. social networking,
access to multimedia content). Although there is an increasing interest in digital
technologies to be used in fitness, a cursory literature search shows that the interest