Mobile media and trust in sources of health information. A comparative study in 26 European countries
The context in which people consume health information has changed with the diffusion of the mobile media. The interactive health communication influences the health care system with its information dissemination, health promotion and support for health services. The object of this study is to analyze the relationships between mobile media and the credibility of health sources.The health sources include health professionals, mass media, and family/friends. Mobile media have been conceptualized at two levels.