Ricerc@Sapienza

Health and urban space are two realities that need to progress in close connection; in fact, there is an increasing interest in identifying the links between architecture and public health and how urban design can positively influence the latter. A vision able to reconstruct a profitable reconnection between health, urban planning and environmental planning in line with current evidence and research on the cultural and organizational transition from Public Health to Urban Health is required.

With the goal to improve the Product Design tools, in the Emotional Design approaches, we investigated if the designers can interpret neurophysiological responses analyzed by means of Cognitive Neurosciences’ tools. For this purpose, and to facilitate the dialogue between these two disciplines, we defined the tool and method named AlPha Matrix and Cards. With the latter, designers can integrate their specific knowledge and skills with new information gathered by Cognitive Neurosciences, to understand even better the user's response.