«Non guardarmi, non ti sento». Processi di sense giving nella controversia sui vaccini infantili tra gli utenti di Facebook
In this paper, we focus on the motivations and on the perceptions of Italian Facebook users who are actively engaged in spreading «official» or «alternative» scientific information, adopting as our case study the childhood vaccines controversy. The majority of research addressing misinformation on social media is based on quantitative analysis. While this research provides relevant insights, we believe that scholars should also better explore users’ motivations and perceptions.