What makes you a ‘hero’ for nature? Socio-psychological profiling of leaders committed to nature and biodiversity protection across seven EU countries
Biodiversity loss is a widely debated world problem, with huge economic, social, and environmentally negative consequences. Despite the relevance of this issue, the psychological determinants of committed action towards nature and biodiversity have rarely been investigated. This study aims at identifying a comprehensive social-psychological profile of activists committed to biodiversity protection and at understanding what determinants best predict their activism.