Ricerc@Sapienza

Purpose: The purpose of this paper is to investigate how grape varieties are narrated online by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This study focuses on Sangiovese, the most important varietal of Italy. Design/methodology/approach: Texts collected on the Internet underwent a software-assisted semantic clustering procedure based on text-mining techniques. Identified clusters were then qualitatively analyzed by content.

This study concerns a Systematic Literature Review (SLR) about wine marketing. Due its characteristics, for its complexity and heterogeneity, wine can be considered as a special product for marketing studies. Through searches performed by selected keywords on databases, we have identified 255 relevant peer reviewed articles useful for our review objectives. The found articles were divided in five clusters: consumer studies, marketing management studies, tourism studies, organic wine and sustainability and, lastly, country of origin and branding.