Ricerc@Sapienza

The strategic adoption of new technologies in tourism is not new, but in recent years it has become an integral part of this industry revolutionizing the way the experiences are created and consumed. New technologies facilitate tourists to access information and to establish a direct contact with tourist suppliers, as well as contribute to create richer, more participatory and immersive experiences. And, as a result, to increase overall satisfaction.

This study concerns a Systematic Literature Review (SLR) about wine marketing. Due its characteristics, for its complexity and heterogeneity, wine can be considered as a special product for marketing studies. Through searches performed by selected keywords on databases, we have identified 255 relevant peer reviewed articles useful for our review objectives. The found articles were divided in five clusters: consumer studies, marketing management studies, tourism studies, organic wine and sustainability and, lastly, country of origin and branding.