Ricerc@Sapienza

The aim of this paper is to carry out a literature review on women in business and social media in order to know the state of the art and to understand whether and to what extent the studies conducted so far have addressed these issues: how and why are women entrepreneurs and managers using social media? Do they use social media for marketing, networking or personal reasons?

.Among intangible assets of contemporary companies, relational capital (RC) is a relevant strategic asset as well as a dimension of intellectual capital. In this scenario, micro-enterprises are key drivers of economic growth, and woman entrepreneurs are key developers of these businesses. So, the purpose of this study is to carry out a literature review analyzing how RC contributes to the startup phase of women-owned micro-enterprises.