Il capitale umano. Il lavoro delle audience nei connective media: tra user generated content (UGC) e professional generated content (PGC)
In the last decade, connective media has created new forms of digital economic circulation based
on disintermediation, cooperation, content creation and sharing, which have become fundamental
to everyday life and communication practices during a period of crisis.
Within this new scenario, digital disruption has generated new sharing experiences and realized
the regime of a gig economy. As a matter of fact, the “platform society” equates to that
of prosumer capitalism: digital circulation affects audience experience in terms of prosumption,