Nome e qualifica del proponente del progetto: 
sb_p_2453226
Anno: 
2021
Abstract: 

Artificial Intelligence (AI), represents a hot topic, so that for instance it has been recently launched the first national PhD program in AI, involving major Italian Universities and Institutions, and among them Sapienza (www.phd-ai.it). AI application is involving many operative fields, but are we ready for such AI intrusion in ¿creative¿ and ¿evalutative/normative¿ fields, like Literature and Ethics (medical), traditionally seen as human domains? This experimental question is at the base of the present project, that aims at investigating conscious and, mostly, unconscious reactions to pretended AI/human elaborations. In fact, such reactions, collected through neurophysiological acquisition (electroencephalography, heart rate and galvanic skin responses) and Implicit Reaction Test, could represent a biomarker of acceptance or resistance toward AI introduction in traditionally seen humanistic fields. Concerning the medical framework, inside the Museum of the History of Medicine at Sapienza we will test participants reaction to diagnosis/prescription/communication referred as made by AI or a clinician. Concerning Literature we will test the reaction to pairs of poetry texts one referred as made by AI and the other by a poet. In order to dig into the possible factors that could potentially influence the conscious and unconscious reaction, that could absolutely diverge as suggested by scientific literature, on the base of established and current research we selected some variables that will be focused in the study: i) Story-telling; ii) Different sensory influence on aesthetic/ethical perception (for poetry stimuli: listening/reading); iii) Expertise/Background of participants; iv) Order effect (previous studies suggest an order effect when alternating AI- and human-created artworks). In addition, the project will analyze most recent ethical and epistemological debates and conceptualizations on AI/human interaction, treated also in a workshop at the end of project.

ERC: 
LS5_6
LS7_10
SH5_2
Componenti gruppo di ricerca: 
sb_cp_is_3186014
sb_cp_is_3229745
sb_cp_is_3088288
sb_cp_is_3229717
sb_cp_is_3255637
sb_cp_es_460300
sb_cp_es_460299
Innovatività: 

¿ The present research will provide advancements to the current knowledge concerning the reaction to AI through neurophysiological measures, so providing results beyond self-reported data, known to be potentially biased by several social factors (e.g. bandwagon effect1)
¿ The investigation of the influence of the background on the perception of AI/human authored artworks represent a novelty for the research field, that could lead to targeted forms of communication concerning AI on the base of potential users¿ expertise
¿ Given the widely shared view that AI is an incredibly promising field and investment attraction, the investigation of the link between AI, neuroaesthetics and neuroethics is compelling.
¿ To our knowledge, implicit attitudes towards medical diagnosis/prescription concerning human/machine interaction have never been explored before. However such theme appears extremely worthy given that AI may support and improve the care trajectory of chronic disease patients, indicate precision therapies for complex illnesses, reduce medical errors, and optimize participants enrollment into clinical trials2.
¿ The interaction between neuroaesthetics and neuroethics for investigating the AI domain may cast new light on the specific dissonances and biases that characterize common stereotypes and prejudice towards AI.
¿ The interdisciplinary nature of the present project will provide a multifaceted and thorough analysis of the AI/human relationship topic, not frequent in the studies concerning such themes.

1. Wu Y, Mou Y, Li Z, Xu K. Investigating American and Chinese Subjects¿ explicit and implicit perceptions of AI-Generated artistic work. Computers in Human Behavior. 2020;104:106186. doi:10.1016/j.chb.2019.106186
2. Miller DD, Brown EW. Artificial Intelligence in Medical Practice: The Question to the Answer? Am J Med. 2018;131(2):129-133. doi:10.1016/j.amjmed.2017.10.035

Codice Bando: 
2453226

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