Ricerc@Sapienza

The so-called «fourth wave of feminism» shows significant connections
with the networked activism and the engagement of female audiences.
Nevertheless, the spread among young people of a pop political
«sentiment» oriented towards self empowerment is also coupled with
controversial market phenomena such as femvertising. The latter, while
intercepting the commercial needs of brands, and influencing some
publishing companies operating in the field of soft news media and
platform journalism, seems to reflect at the same time the ability of
self-assertion required by the labour market. This article aims to relate
these phenomena with the contents and formats that give shape to the
editorial line of these new womens’ magazines.