Biocapitalism. The cultural and relational engineering of organizations
02 Pubblicazione su volume
By giving the prevailing literature about biocapitalism for granted, the following pages are therefore dedicated to these aspects that are generally “neglected” by reflection. The focus is on links and sense, or if we want, to culture the relationships that biocapitalism produces and feeds on. This generally happens through the tools of ideology and communication, but also through a true ideology of communication.