From the interdisciplinary point of view as Contemporary History, Geography, Linguistic and Ethnomusicology, the project aims to highlight the tourism in Rome between the start of tourism mass until today.
From a historical point of view, the project aims to highlight the sectoral policies of the Ministry of Tourism (1959, now Ministry for Cultural Heritage, Environmental and Tourism), Lazio Region and Municipality of Rome to develop tourism in Rome, on the other side. Furthermore, it aims to reconstruct the image of Rome through the tourism advertising strategies of ENIT, the Provincial Tourism Authority of Rome, Municipality of Rome.
From geographic point of view, the project will analyze the tourism in the Esquilino district of Rome and it aims to find out if and how the immigrant component contributes to the tourism of the district.
From linguistic point of view, the project will focus the evolution of the representation of Rome for tourism purposes analyzing the lexicon of tourist guides, highlighting the relationship between tourism and linguistic phenomenology, investigating the aspect of the Roman gastronomic lexicon and the repertoire of words related to the gastronomy of the Roman area.
From ethnomusicology point of view, the project will identify the relationship between foreign musician in Rome, tourists, city's inhabitants, tourist places, Roman traditional songs and music.
From an interdisciplinary point of view, the project spreads an unconventional knowledge of tourism in Rome over a long time (1950-2018). It analyzes for the first time the public policy of tourism in the republican age up to now carried out by the Ministry of Tourism, the Lazio Region, the Municipality of Rome (especially on two many important international events such as 1960 Olympic and 2015 Jubilee) and the tourism strategies implemented by ENIT, Provincial Tourism Authority of Rome, Italian Touring Club. If these strategies promote the tourist image of the city, the project links this image with the analysis of the lexicon of travel guides and of the gastronomic lexicon that they weren't thoroughly investigated by linguistics. Totally innovative the approach of ethnomusicologists that they relate some tourist practices in tourist places in Rome and the performances of foreign musicians and traditional Roman songs of ¿parking attendants¿.
The project highlights not only ways and forms of tourism policies, strategies for tourism promotion but also the influence of tourism on the lexicon of specialized publications (travel guides and gastronomic guides). It also wants to show how the presence of tourists in places of Rome where street musicians perform can promote intercultural relationships.
The project's results will provide a progress beyond the State of Art on this topic. The results will be also disseminate through:
- Organizing international congress which be sent major scholars and experts in History of Tourism, Modern and Contemporary History, Art History, Cultural Geography, Linguistic, Ethnomusicology;
- Publishing a proceeding book;
- Organizing seminars/concert of foreign musicians active in Rome for the students of the Letter Faculty and also organizing seminars/concert with ¿Circolo Gianni Bosio¿ and Alessandro Portelli;
- Producing Multilanguage App called WIR (Walking in Rome) on the imagine of Rome in tourism publicity. The App WIR also geo-references way points related to the tourist places on the city map on-line and historical imagines of tourist advertising. It is downloadable from smart phone.
- Producing Multilanguage App called GLEGOR (Gastronomic Lexicon Guides of Rome) with food's imagines. It is downloadable from smart phone,
- Producing Multilanguage Video-Clip on foreign street musicians and songs played in the street and in the restaurant.