Pubblicazioni

Digital Marketing in Cultural Heritage: An Approach to Metaverse

2023 - Cultural Marketing and Metaverse for Consumer Engagement
Carignani, Francesco; Clemente, Laura; Iodice, Gesualda; Bifulco, Francesco

Leveraging Technology to Enhance Customer Experience in Wineries: a comparative case study in Italy

2023 - TURISTICA
Gogiali, Giulia; Nevi, Giulia; Bissoni, Marica; Dezi, Luca

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