Pubblicazioni

Managerial and Organizational Perspectives on Online-Offline Integration within Integrated Marketing Communication: Toward a Holistic Conceptual Framework

2021 - INTERNATIONAL JOURNAL OF ADVERTISING
Vernuccio, Maria; Cesareo, Ludovica; Pastore, Alberto; Kitchen Philip, J.

Online and offline integration in marketing communication. Delving into the business perspective

2015 - Collaboration in research
Vernuccio, Maria; Cesareo, Ludovica; Michelini, Laura; Pastore, Alberto

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