| Titolo |
Pubblicato in |
Anno |
| Revising the basic principles of integrated marketing communications during a health-related crisis. The case of Croatian tourism and hospitality industry |
CORPORATE COMMUNICATIONS |
2024 |
| Traditional agencies on bridges: How is digital transformation changing business models? |
THE JOURNAL OF MANAGEMENT AND GOVERNANCE |
2024 |
| Made in Italy values “meet” sustainability: The E. Marinella case |
Proceedings of the International Conference Marketing Trends 2024 |
2024 |
| Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study |
Advances in Digital Marketing and eCommerce, Fifth International Conference, 2024 |
2024 |
| What employers want: The “must-have” soft skills for entering the labor market |
SINERGIE |
2024 |
| A call for an Academia AI Act and for scholars’ education |
SINERGIE |
2024 |
| IL FUTURO DELLA BLOCKCHAIN NEI SISTEMI FINANZIARI |
SCRITTI IN ONORE DI UMBERTO BERTINI |
2024 |
| Eating our eco-anxieties away: How climate change threat and collective impotence fuel the consumption of vice food, |
Proceedings of the European Marketing Academy |
2024 |
| Climate change, safety threat, and consumer food responses |
Proceedings of the International Marketing Trends Conference |
2024 |
| Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z |
Management of sustainability and well-being for individuals and society |
2024 |
| The impact of sustainability and country-of-origin on consumers’ willingness-to-pay for a brand: A conceptual framework. |
Management of sustainability and well-being for individuals and society |
2024 |
| Responsibility in food waste behaviours: an interpretive framework |
Proceedings of the International Marketing Trends Conference, 2023 |
2023 |
| Sostenibilità e ristorazione: una nuova prospettiva per combattere gli sprechi alimentari |
IL DIRITTO DELL'ECONOMIA |
2023 |
| Deepening branding opportunities in VR-based metaverses. A qualitative study |
Advances in digital marketing and ecommerce. Fourth international conference, 2023. |
2023 |
| COMPETENZE SOFT IL GAP DA COLMARE PER INSERIRE I NEOLAUREATI NEL MONDO DEL LAVORO |
SVILUPPO & ORGANIZZAZIONE |
2023 |
| SOS soft skills. Come migliorare il capitale umano di domani |
STRATEGIE E GOVERNO DELL'IMPRESA, Scritti in onore di Pietro Genco |
2023 |
| The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy |
HEALTH POLICY |
2023 |
| Creating value in management academies |
SINERGIE |
2023 |
| Virtual reality engagement ed esperienza di marca nel metaverso |
Rediscovering local roots and interactions in management |
2023 |
| Climate change, needs frustration, and consumer responses |
Proceedings of the European Marketing Academy |
2023 |
