Alberto Pastore

Pubblicazioni

Titolo Pubblicato in Anno
Revising the basic principles of integrated marketing communications during a health-related crisis. The case of Croatian tourism and hospitality industry CORPORATE COMMUNICATIONS 2024
Responsibility in food waste behaviours: an interpretive framework Proceedings of the International Marketing Trends Conference, 2023 2023
Sostenibilità e ristorazione: una nuova prospettiva per combattere gli sprechi alimentari IL DIRITTO DELL'ECONOMIA 2023
Deepening branding opportunities in VR-based metaverses. A qualitative study Advances in digital marketing and ecommerce. Fourth international conference, 2023. 2023
COMPETENZE SOFT IL GAP DA COLMARE PER INSERIRE I NEOLAUREATI NEL MONDO DEL LAVORO SVILUPPO & ORGANIZZAZIONE 2023
SOS soft skills. Come migliorare il capitale umano di domani STRATEGIE E GOVERNO DELL'IMPRESA, Scritti in onore di Pietro Genco 2023
The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy HEALTH POLICY 2023
Creating value in management academies SINERGIE 2023
Virtual reality engagement ed esperienza di marca nel metaverso Rediscovering local roots and interactions in management 2023
Climate change, needs frustration, and consumer responses Proceedings of the European Marketing Academy 2023
Who is responsible for food waste in restaurants? Young Italian consumers perspective Rediscovering local roots and interactions in management 2023
Creating harmony through a plethora of interests, resources and actors: the challenging task of orchestrating the service ecosystem JOURNAL OF SERVICE THEORY AND PRACTICE 2022
Grom, la meraviglia del gelato, in Italia e nel mondo Marketing internazionale. Strategie, principi e applicazioni. 2022
The perceptual antecedents of brand anthropomorphism in the name‑brand voice assistant context JOURNAL OF BRAND MANAGEMENT 2022
Climate Change threats, needs frustration, and consumer responses: An exploratory study Conference Proceedings Sinergie-SIMA 2022
Conoscenza, cultura e consapevolezza Un'autentica esperienza di libertà. La fondazione Giulio Pastore (1971-2021) 2022
“Ok, Google!” are my data safe? The mediated effect of perceived privacy risk on brand trust Proceedings of 20th International Marketing Trends Conference 2021 Venice, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association 2021
Managerial and Organizational Perspectives on Online-Offline Integration within Integrated Marketing Communication: Toward a Holistic Conceptual Framework INTERNATIONAL JOURNAL OF ADVERTISING 2021
Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side Proceedings of the European Marketing Academy, 50th 2021
Benefici e rischi nell’interazione con gli assistenti vocali. Un’indagine esplorativa in Italia Leveraging intersections in management theory and practice. Extended Abstracts. 2021

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