Pubblicazioni

Managerial and Organizational Perspectives on Online-Offline Integration within Integrated Marketing Communication: Toward a Holistic Conceptual Framework

2021 - INTERNATIONAL JOURNAL OF ADVERTISING
Vernuccio, Maria; Cesareo, Ludovica; Pastore, Alberto; Kitchen Philip, J.

© Università degli Studi di Roma "La Sapienza" - Piazzale Aldo Moro 5, 00185 Roma