Ricerc@Sapienza

In theory, knowing an individual's attitude about a topic should allow us to predict his or her behavior. However, in a classic study, Wicker (1969) came to the surprising conclusion that attitudes and behaviors are only weakly related. We present a new theoretical perspective that describes the conditions necessary for an attitude to be translated into a behavior. More specifically, we propose that an attitude (i.e., liking of an end state) is not sufficient to cause behavior.

Different Front-of-Pack (FOP) nutritional labels have been implemented in order to increase consumers’ awareness of
food nutritional quality and encourage healthier choices. However, few studies have analysed the effects of FOPLs on
consumers’ subjective understanding and liking across different socio-cultural contexts. This study tests the effect that
the new enriched informative label NutrInform Battery and the summary label Nutri-Score have on subjective