A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels
Different Front-of-Pack (FOP) nutritional labels have been implemented in order to increase consumers’ awareness of
food nutritional quality and encourage healthier choices. However, few studies have analysed the effects of FOPLs on
consumers’ subjective understanding and liking across different socio-cultural contexts. This study tests the effect that
the new enriched informative label NutrInform Battery and the summary label Nutri-Score have on subjective
comprehension and liking across 2996 respondents of seven European countries (France, Germany, Greece, Italy,
Portugal, Romania and Spain). Main effects regarding socio-demographic differences are also explored according to
extant literature and highlighting significant effects of education and income. This study therefore extends the current
research on subjective understanding and liking with a cross-country analysis. Findings suggest that NutrInform
Battery can help consumers in understanding information in a relevant way, obtaining the highest performance across
countries and showing limited impact of socio-cultural differences