A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels
Different Front-of-Pack (FOP) nutritional labels have been implemented in order to increase consumers’ awareness of
food nutritional quality and encourage healthier choices. However, few studies have analysed the effects of FOPLs on
consumers’ subjective understanding and liking across different socio-cultural contexts. This study tests the effect that
the new enriched informative label NutrInform Battery and the summary label Nutri-Score have on subjective