Muhammad Muzamil Sattar | Ricerc@Sapienza

Publications

Title	Published on	Year
Mamta Oil and Ghee Mills: Sales Target Dilemma	14 no 1	2023
Exploring role of OCF in Creating Destination Image	ASEAN JOURNAL ON HOSPITALITY AND TOURISM	2023
Cause Related Marketing	Cultural Marketing and Metaverse for Consumer Engagement	2023
EXAMINING STAKEHOLDERS' ROLES IN ESTABLISHING SUSTAINABLE TOURISM-AN INTERNATIONAL AND CROSS-CULTURAL STUDY	Russian Law Journal	2023
Cause-Related Marketing	Cultural Marketing and Metaverse for Consumer Engagement	2023
Measuring Perceptions of Consumer Destination Image, Destination Familiarity, E-WOM, Destination Trust with Destination Choices	20 no 3	2022
Lemoba: Should Hr Prioritize Employee Promotions To Avoid A Retention Crisis?	7	2022
MEMON LUBRICANTS: HIRING A SALES PERSON	01	2022
Examining the role of Travel Vloggers in creating destination and as well as country image---An analysis through Netnographic Approach	Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing XIX SIM Conference	2022
Collaboration of Marketing Mix and Brand Elements on Digital Devices	6th IBEMS	2022
Mamata Oil and Ghee Mills: Sales Target Dilemma	43	2022
Kazmi agency’s performance. Should distributor invest more?	EMERALD EMERGING MARKETS CASE STUDIES	2021
What To Buy For My Love...	INTERNATIONAL JOURNAL OF CASE STUDIES IN MANAGEMENT	2021
Role of Online Community Feedback in crafting Destination Image of Tourism Places	Digital transformation and marketing. Implications for business and society	2021
Al-Ain eye centre: sales force evaluation dilemma	EMERALD EMERGING MARKETS CASE STUDIES	2020
Flori Pharma: maintaining ethics in an unethical sales environment	10 no 1	2020
Locate the Warehouse – Super Distribution Services		2019
Anytime Distribution - A Case of Gender Differential in Sales Performance		2019
New Wella Salon- A Journey Towards Popularizing the Services (B)	8 issues 3	2018
Impact of Different Factors in Creation of Word of Mouth at Hospitality Industry	Education and Information Management (EIM 2017) Journal	2017