Ricerc@Sapienza

: The primary objective of this paper is to analyze the main characteristics of recent tourism
policies in Rome by describing the local modalities through which the neoliberal approach to urban
strategies has been implemented. The first section highlights some general features of the city of
Rome and its tourism, which are particularly useful for understanding the specificities of neoliberal
tourism policies. The paper then proceeds to describe the most clearly defined neoliberal period of

This chapter is dedicated to evaluative component of the social representations of historic European capital cities, comparing it before and after the first-time visit that took place in the period from 2011 to 2013. Based on the set of empirical data, it presents and discusses the integrative framework for evaluation of a city conceived as a resource in responsible urban tourism.