Ricerc@Sapienza

Di fronte a una ormai evidente trasformazione dell’attuale ecosistema mediale frutto della moltiplicazione/frammentazione dello spazio pubblico, si registra una lacuna negli studi che non sono ancora in grado di far luce sui meccanismi che regolano la costruzione dell’agenda pubblica. Le numerose ricerche fin qui condotte, con riferimento al framework teorico dell’agenda building e dell’intermedia agenda setting, esibiscono in larghissima parte un research gap comune, ovvero l’assenza di un approccio che prenda simultaneamente in considerazione diversi media.

Contemporary political communication is conditioned by an information environment characterised, on the one hand, by
increased choice, and on the other by the fragmentation and multiplication of the ways of consuming information. This article introduces the notion of the ‘interrelated public agenda’ as a frame to study this context, taking into account elements
of convergence and divergence from a single viewpoint, adopting a complex analysis model which proceeds along axes

In the fourth age of political communication, many scholars are discussing about the existence of a shared public media agenda. The plurality
of actors able to intervene in the public debate, the diversity of media
platforms, and personalization of media offer support the idea of divergence between public agendas. However, an electoral campaign is an
almost naturel occasion of convergence between media agendas. The
paper analyzes the relationship between traditional news media agendas, online news outlets, social media feeds on politics, during the 2018