L’agenda pubblica interrelata in campagna elettorale. Politiche 2018 ed Europee 2019 tra convergenza e divergenza mediale
In the fourth age of political communication, many scholars are discussing about the existence of a shared public media agenda. The plurality
of actors able to intervene in the public debate, the diversity of media
platforms, and personalization of media offer support the idea of divergence between public agendas. However, an electoral campaign is an
almost naturel occasion of convergence between media agendas. The
paper analyzes the relationship between traditional news media agendas, online news outlets, social media feeds on politics, during the 2018
Italian General Elections and the 2019 European Elections. Findings
suggest the existence of an interrelated public agenda between different
media platforms, above all in cases of public events and breaking news.