Case—Production and Distribution Optimization of Beach Equipment for the Marinero Company
Dear applicant,
Marinero is an Italian firm leading in the field of
high-quality beach equipment. Our main business is
production and sale of deckchairs, beach umbrellas, sun
beds, director’s chairs, and frisbees for two main independent
markets: private customers (e.g., beach and
camping lovers) and business clients (e.g., resorts,
hotels, and camps).We produce our products in several
manufacturing plants and supply them to sales outlets
strategically located all over Italy.
Our products are appreciated, and our brand is