Ricerc@Sapienza

Dear applicant,
Marinero is an Italian firm leading in the field of
high-quality beach equipment. Our main business is
production and sale of deckchairs, beach umbrellas, sun
beds, director’s chairs, and frisbees for two main independent
markets: private customers (e.g., beach and
camping lovers) and business clients (e.g., resorts,
hotels, and camps).We produce our products in several
manufacturing plants and supply them to sales outlets
strategically located all over Italy.
Our products are appreciated, and our brand is
indisputably considered high quality. Nevertheless
producing and distributing our products has become
more andmore complex, and the use of a ground-rule
approach only based on the expertise of our managers
seems to no longer be sufficient to tackle the
complexity of the overall system.
We opened a call for selecting a decision support
model to identify a competitive strategy for the management
of operations.
The proposals should present a feasible solution
for our production and distribution planning over
the next six months. Proposals must be submitted
within the deadline using the format specified in the
technical details sheet of the call. The evaluation of the
proposals is done by our experts with the solution assessment
tool (SAT), which allows them to check the
actual effectiveness of the proposed choices.
I am sure that you can helpMarinero to improve its
production and distribution system.