Strategic entrepreneurship: personal values and characteristics influencing SMEs’ decision-making and outcomes. The Gemar Balloons case
Purpose – The purpose of this paper is to explore the characteristics and personal values of a successful
entrepreneur in order to understand the quality of such characteristics. Thus, this paper aims to investigate
how these characteristics and personal values impact strategic decision-making and outcomes driving the
success and growth of small and medium-sized enterprises (SMEs).
Design/methodology/approach – The research question is answered through a single case study approach