Ricerc@Sapienza

Purpose – The purpose of this paper is to explore the characteristics and personal values of a successful
entrepreneur in order to understand the quality of such characteristics. Thus, this paper aims to investigate
how these characteristics and personal values impact strategic decision-making and outcomes driving the
success and growth of small and medium-sized enterprises (SMEs).
Design/methodology/approach – The research question is answered through a single case study approach
based on the case of the charismatic and flourishing entrepreneur and owner of Gemar Balloons, a balloonmanufacturing
company established in the centre of Italy a century ago.
Findings – The paper shows how the success of SMEs in a dynamic environment is influenced by the central
resource, “the entrepreneur”, whose entrepreneurial mindset, culture and leadership are essential and partially
replicable. They allow strategic management to seek opportunities and develop innovation, achieving
competitive advantages and creating wealth.
Practical implications – This paper contributes to an understanding of how values and specific personal
characteristics establish an entrepreneurial mindset, culture and leadership, and whether and how these factors
are exportable and repeatable. In this way, it allows a better understanding of how possible it is to establish an
entrepreneurial mindset and culture by working on a younger generation’s values and characteristics.
Moreover, it explains why and how entrepreneurial SME leaders are best able to make decisions and manage
resources strategically to create competitive advantages.
Originality/value – The paper is new because it shows the distinctive values and characteristics influencing
the emerging strategic decision-making model and corporate outcomes.