This work aims at exploring the potential contribution of the Italian residential sector in implementing load flexibility for Demand Response activities. In detail, by combining experimental and statistical approaches, a method to estimate the load profile of a dwelling cluster of 751 units has been presented. To do so, 14 dwelling archetypes have been defined and the algorithm to categorise the sample units has been built. Then, once the potential flexible loads for each archetype have been evaluated, a control strategy for applying load time shifting has been implemented.