An overview on immigrant women’s entrepreneurship in the Italian context
The aim of this paper is to verify whether a successful development model of female immigrant entrepreneurship does exist in Italy. Our study will focus on the potentiality of social media strategies as opportunities for growth and development of new business ideas. The assumptions underpinning the theoretical framework are Hp1, implementing social media strategies is an opportunity for business development, and Hp2, the ability to create partnerships with companies within the same industry has an impact on the implementation of social media strategies.