Application of Neuro-Marketing techniques to the wine tasting experience
Neuro-marketing (neuroscience applied to marketing aims) has been already used for evaluating consumers’ preferences within the food and agricultural sector (Cherubino et al., 2017), in food tasting and olfaction experiments (Di Flumeri et al., 2016, 2017), as well as in the wine tasting (Horska E., et al, 2016). Aim of this pilot study is to investigate whether or not the sense of olfaction represents a statistically significant variable in the experience of wine tasting.