Local norms and the theory of planned behavior. Understanding the effects of spatial proximity on recycling intentions and self-reported behavior
This paper aims to deepen the understanding of the role of "local norms" in explaining ecological behavior within Ajzen's Theory of Planned Behavior. A longitudinal investigation (overall N = 222), focused on households waste recycling, tested the hypothesis that the effects of this type of norms on behavioral intentions varies as a function of the individual's spatial proximity to the social categories relevant to the social-physical context (in this study: housemates, neighbors, inhabitants of the district or quarter, and inhabitants of the city) in which the behavior takes place.