A Test of Prejudice for Discrimination Experiments: Under a Context of Nearly-Expired Food Products

Anno
2021
Proponente Haoran Yang - Dottorando
Sottosettore ERC del proponente del progetto
SH1_7
Componenti gruppo di ricerca
Componente Categoria
Marco Ventura Aggiungi Tutor di riferimento (Professore o Ricercatore afferente allo stesso Dipartimento del Proponente)
Abstract

Food waste is a problem that is threatening global food security. Nearly-expired food is a major source of food waste in distributional and retail stages. Although its quality and safety are usually guaranteed, compared to normal food, it is less likely to be selected by consumers. Underrepresented literature has paid an effort to explain this phenomenon. This research works on (1) identifying the existence of prejudice against nearly-expired food using a newly-developed concise survey strategy, (2) studying the factors that affect consumer's degree of prejudice; (3) Based on the identification results, this research explores the effectiveness of using traffic-light-colored tags (priming) and quality-safety-information signs (cheap-talk) to promote the selling of NE food by conducting field experiments in chained supermarkets. Based on the findings, this research expects to find a low-cost method for promoting NE food, whereby approaches the goal of food-waste reduction. Furthermore, policy implications will be calling for actions on clarifying and unifying the definition of NE food, as well as standardizing the selling regulations for NE food.

ERC
SH1_7, SH1_12, SH3_2
Keywords:
ECONOMIA E POLITICA AGRARIA, COMPORTAMENTO ECONOMICO, ECONOMIA AMBIENTALE ED ECOLOGICA

© Università degli Studi di Roma "La Sapienza" - Piazzale Aldo Moro 5, 00185 Roma