Sharing economy and online multi-sided platforms: theory and evidence from the hospitality Industry
| Componente | Categoria |
|---|---|
| Alberto Nastasi | Componenti strutturati del gruppo di ricerca |
| Martina Gregori | Dottorando/Assegnista/Specializzando componente non strutturato del gruppo di ricerca |
In recent years, technological developments in mobile communications and increasing social concerns about the (un)sustainability of a consumerist society have contributed to the creation of Internet-enabled peer-to-peer platforms, with the consequent rise of a new paradigm, namely the sharing economy.
Within this paradigm, users collaboratively share and make use of underutilized resources on a massive scale upon payment. The success of Airbnb and Uber, two peer-to-peer platforms in the contexts of hospitality and car transportation respectively, and currently the two most valuable startups worldwide, has certainly contributed to the rapid growth of the phenomenon.
Our research project aims to contribute to the understanding of the effects of the sharing economy paradigm in the hospitality industry.
Specific research questions are:
(i) how incumbents strategically react to the growing presence of sharing economy players;
(ii) how the strategic interactions between the two types of players can shape market structure and outcomes.
In this project we plan to take advantage from pooling partners'complementary competences in order to bridge such gaps, as well as to establish relevant findings that will contribute to advance the extant knowledge of the sharing economy phenomenon and the relative impact on the hospitality industry