IT-SHIRT -- IT-empowering faSHIon design creators with a next-generation co-cReation ecosysTem

Anno
2017
Proponente Tiziana Catarci - Professore Ordinario
Sottosettore ERC del proponente del progetto
Componenti gruppo di ricerca
Componente Categoria
Massimo Mecella Componenti il gruppo di ricerca / Participants in the research project
Andrea Marrella Dottorando/Assegnista/Specializzando componente il gruppo di ricerca / PhD/Assegnista/Specializzando member of the research group
Fabrizio D'Amore Componenti il gruppo di ricerca / Participants in the research project
Francesco Leotta Dottorando/Assegnista/Specializzando componente il gruppo di ricerca / PhD/Assegnista/Specializzando member of the research group
Componente Qualifica Struttura Categoria
Stavros Vassos AI Architect Helvia Technologies Altro personale Sapienza o esterni / Other personnel Sapienza or other institution
Claudia Ascarelli Marketing & Communication officer Alta Roma Scpa Altro personale Sapienza o esterni / Other personnel Sapienza or other institution
Abstract

The world is entering its 4th Industrial Revolution, a new era of manufacturing characterized by ubiquitous digitization and computing. This is true also for the fashion industry, an industry in which Europe (and Italy in particular) has long maintained a global lead. IT-SHIRT is driven by the argument that, for the European fashion industry to retain its global lead, it needs to make digital technologies an integral part of the fashion value chain. In this research, we describe concrete ways in which such an integration can be achieved. Compared to the traditional approach that is based entirely on physical models, the digital aspect becomes an accelerating factor that facilitates collaboration between designers, minimizes the time-to-market, and enables immediate consumer feedback. Specifically, our project aims at investigating (i) CAD tools for real-time collaboration of designers over virtual 3D models of
fashion garments, (ii) software engines on top of CAD tools to provide designers with smart recommendations and creative support, (iii) online and offline digital showroom platforms, and (iv) social marketing engines for capturing consumer feedback and providing targeted marketing recommendations. The aforementioned core-components weave a "digital thread" around the production pipeline of the fashion industry, that spans the stages of conception, production, distribution, access to audiences, and market feedback. To assess the practical utility of the solutions investigated during the project, we will validate it on the challenging Italian fashion market and in international fashion initiatives through ALTAROMA, in collaboration with fashion designers and consumers.

ERC
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