Context
The contribution of digital technologies to the management of museums has increased significantly. The investments in digital technologies occur gradually and differently involve art fruition and visitors experience.
Aims
1. To point out how digitisation is transforming the museum value creation;
2. To enlightening the main challenges, the museums are facing in the emerging 4.0 age: e.g. needs for new skills, new organisational models etc.
3.To framing effective and complementary managerial approaches useful to underpinning the intertwined dimensions of the museum value chain.
Literature
Digital technologies are reshaping museums' role as producers and distributors of cultural value, and their pervasiveness is transforming the cultural offer by attracting new audiences. As a consequence, museums are rethinking their value creation models by changing the way to achieve their institutional goals and the art fruition.
Literature gap
The 4.0 revolution is suggesting new value creation opportunities for the museums. However, museum studies have not yet deeply enlightened how 4.0 technologies impact on the intertwined dimensions of the museum value chain (research, conservation and communication): an overall framework which highlights possible implications for museum management is still missing.
RQs
Which needs to drive museums digital shift?
How does the 4.0 age impact on museum main production processes?
What are the main managerial 4.0 challenges museums have to face?
Which are the effective value creation approaches to manage the cultural heritage in the 4.0 age?
Methodology
-State of the art;
-On field research in order to describe relevant national and international success or failure case studies in managing museums in 4.0 age;
-Framing: developing a set of effective managerial approaches to managing museums in 4.0 age
Contribution to scholarship and practice
Providing managerial approaches and PMS helping museums to "surf" the 4.0 age
