Ricerc@Sapienza

The issues of degradation, desecration and decelebrification are an integral part of the complex phenomenon of celebrity. Unsurprisingly the switch between steps related to consecration and degradation in celebrity life is a constant: the rise and fall narrative, a central component of star and fan identification streams, and media marketing.
Nonetheless, the flows of consecration and desecration are marked by media fields and technologies and the conceptualisation of ‘near’ and far’, whether it be the big screen, and the slow time of print and analogue technologies, or the liquid quick time of the digital age.